Weekly, I will discuss different political events covered by the media happening around the world, in 80 days (one semester, pun intended "Around the World in 80 Days"), covered by the media, that relates to material covered in my weekly reading for Mass Media and Politics
Sunday, October 19, 2014
Between Two Ferns: Obamacare
"Between Two Ferns" with Zach Galifinakis hosted President Obama during the roll-out of the infamous Affordable Care Act or better known Obama Care health plan. Without a doubt, President's go above and beyond to advertise policy, but there was nothing like the advertising of Obamacare. In all seriousness, as important and dramatic the policy was, President Obama thought hosting an "interview" on a comedy show would be a good way to explain the policy.
Because it's just hilarious to have people laughing about something so serious, all sarcasm intended. "Between Two Ferns" wasn't the only way Obamacare was advertised, and certainly not the only station that was eager to report it. The original plan which began in 2010, was highly unknown and many were unaware of what exactly the policy contained. Even after implementation, many have no idea what the policy truly entails; however, the small clauses that went unreported are now coming to life. The media really is to thank for the awareness of Obamacare, and really, the positive attention boosted support dramatically. Regardless of personal belief on the bill, it is obvious that pro-policy supporters really went above and beyond to make Obamacare the center of attention for many years. Even post-implementation, there is still nearly constant attention on Obamacare. It was honestly handled in such a way, that supporters went after every group possible, through many different channels. With Between Two Ferns, they attracted a younger, less political viewing audience. With coverage and interviews on CNN, and more news-based media, they gained attention from a more politically focused, older group of voters. At the end of the day, the media campaign of Obamacare was probably the most successful of any roll-out policy, even if the policy sucked entirely.
Interview: https://www.youtube.com/watch?v=UnW3xkHxIEQ
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I agree rather one is a fan of Obama or not it's hard to deny his knack for mobilizing his base. Obama with elections and with the roll out of Obama care used various mediums to reach the people.
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